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In this advertising campaign I used some words that local photographers often use when they referring to certain objects and resources used in their work.
In this advertising campaign I used some words that local photographers often use when they referring to certain objects and resources used in their work.
I used the slogan "we understand the language of photographers" to give that sense of reaching out to the local artist community while being humorous and concise at the same time.
Likewise, I took advantage of the ambiguity of some words that a non-photographer would not understand, but a camera user will.
I hope you liked this job! I really enjoyed doing it ... don't stop creating!
